I started as an independent content creator, building my own audience by experimenting with storytelling, trends, and platform-native formats across TikTok, Instagram, and YouTube. That foundation led me to Rogue Creative and Guidepoint Consulting, where I applied audience-first thinking to more strategic, research-driven content, and then to Meta, where I helped tell product and creator stories at global scale through blog copy, social campaigns, and feature launches for Instagram and Reels. At Meta, I worked with cross-functional teams that blended creative ideation with performance-minded execution in the instagram reels space, inspiring creators to make incredible content. Today at YMCA of Silicon Valley, I bring that full-circle experience into a senior content role, producing documentary-style videos and social-first content that captures real community impact and turns everyday moments into meaningful stories across every platform.