Where I learned to look beyond the numbers
I monitored and analyzed key performance metrics across social and web content, identifying trends that increased view traffic, engagement rates, and new user growth while providing data-driven recommendations that improved algorithm efficiency and content reach. I managed and enhanced a competitor analysis dashboard, conducted daily QA on high volumes of content, and executed targeted social ad strategies that boosted engagement and brand visibility. Partnering closely with cross-functional teams, I delivered weekly and monthly performance reports with actionable insights that informed CMS updates, optimized campaigns, and drove measurable improvements in content KPIs.
We bring creativity and expertise to everything we do.
This article I wrote is about recent Instagram Reels updates aimed at empowering creators with better tools and insights. It highlights the addition of a dedicated Trending destination for audio and hashtags, improved editing workflows and enhanced performance metrics like total and average watch time to help creators refine content performance. The article also covers the expansion of Gifts on Reels to new markets and features that help creators recognize supporters, ultimately giving creators more opportunities to connect, create, and grow on the platform.
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Here, creativity meets opportunity.
This article I wrote is about new features Instagram introduced to help people make the most of their experience on the platform. It highlights updates like suggested Reels recommendations on the home feed, expanded Favorites and Following viewing options, and improvements to messaging, search, and tagging tools to help users connect more easily with the content and people they care about. The article also explains how these changes are designed to create a more personalized and enjoyable experience for everyone on Instagram.
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